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Case study · Dehradun, Uttarakhand
“Coziest Airbnb Dehradun” — ~317K views and counting.
Bougainvillea is a homestay with a rooftop venue, Terrace of Dune, that seats 50–200 guests. We run its Instagram end to end and use it to sell stays, candlelight dinners and Saturday nights on the terrace.
Figures from the account, Aug 2026.
Cozy, not corporate
The account sells a feeling — home-cooked meals, nature, warm rooms — in a voice that sounds like a host, not a hotel.
One reel that traveled
A simple, honest walkthrough framed as “the coziest Airbnb in Dehradun” — the hook did the work.
From rooms to revenue
The rooftop became a product: candlelight dinners with a fixed menu, Saturday gala nights and small events.
Beyond ads
An in-house coupon program — in-room booklets, partner distribution and QR redemption — grows food and repeat stays without paid ads.
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